What if your customers chose to complete... or abandon their purchase based on delivery?

What they expect is clear. What you can offer them is too.Discover how to optimise your customer journey right through to the last mile.
This Colissimo white paper shares key figures, consumer insights, and concrete actions to help improve your conversion rates.

3 key insights:

• 1 in 2 online shoppers abandon their basket if delivery options don't suit them.
• 94% of consumers consider it essential to choose their delivery method.
• Delivery time reliability is now the number one satisfaction criterion.

Why download this white paper?

This expert guide provides valuable insights and practical solutions to help you:

• Understand consumer expectations: What drives delivery choices, and how do they influence purchase decisions?
• Reduce basket abandonment by offering a delivery experience that meets the needs of today's online shoppers.
• Enhance your brand image through reliable, fast, and transparent delivery.
• Leverage responsible delivery to genuinely attract customers concerned about their environmental impact.
• Implement best practices to seamlessly integrate delivery options into your checkout process.

This white paper will help you clearly understand how delivery impacts your conversion rates - and make the right choices to increase your sales.

Who is this white paper for?

It's designed for e-commerce and marketing decision-makers, as well as anyone who manages or influences acquisition and conversion strategies on an e-commerce site:

• Marketing and Digital Directors: to align delivery strategies with consumer expectations and improve conversion rates.
• Customer Experience and E-commerce Directors: to create a smooth, frictionless purchasing journey and boost customer satisfaction.